There was a time when moving GIF’s were limited to cute, cartoonish images, but now, photographer Jamie Beck and motion graphics artist Kevin Burg may have finally found a way to elevate the animated GIF to a level approaching fine art, with their "cinemagraphs" -- elegant, subtly animated creations and given us an entirely new art medium: the Cinemagraph. This new format falls somewhere between still photography and video, with very subtle built in motion that makes the viewer feel like the photographic image is alive.
The pair was inspired to create these cinemagraphs while preparing to cover Fashion Week this past February: "We wanted to tell more of a story than a single still frame photograph but didn't want the high maintenance aspect of a video".
Primarily, Beck shoots the photos and Burg applies the motion-graphics magic in what they describe as "a highly collaborative process" that can take several hours of manual editing in order to breathe the whisper of life into each image.
No comments:
Post a Comment